Hotel Express International (HEI) distributors operate in a region or country as sales representatives for the HEI program. Also, they are partly responsible for acquiring hotels in their territory, in close cooperation with the Head Office in Kristiansand - Norway, where the hotel database is maintained.

A distributor operates as a franchisee, with memberships being sold on royalty basis on behalf of the Head Office. There are three types of distributorships available:

1.     Exclusive distributor

2.     Non-exclusive distributor

3.     Internet sales (Affiliate program)

or a combination of 1 and 3 or 2 and 3.

Exclusive distributors pay a licence fee to obtain exclusivity and then have a minimum performance demand, i.e.. a minimum royalty fee to pay per month. However, the royalty per memberships is lower than that of the non-exclusive distributors. Contract periods are normally 5 years with renewals, with specific regulations for consequences of breach of contract etcetera.

Non-exclusive distributors do not have monthly minimum performance demands, and they pay a higher royalty per membership than the exclusive distributors. Upon signing of contract a minimum membership purchase must be made, and contracts can be terminated within 3 months.

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